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Mister Softee / 富豪雪糕
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Each piece in the collection has specific meaning distinctively. On t shirt ‘Mister Softee’, Tjota was inspired by the red print which was faded to yellow by time on the ice cream truck. The main color theme of the design is set to yellow-blue from original red-blue on the truck. Front of the t shirt is the newly interpreted logo of Mister Softee, the back used computer graphics to depict the oldest ice cream truck menu. Redefined the main color of Hong Kong collective memories.
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於系列中的每一件都有獨特意思。其中在T恤「 富豪雪糕 」中,品牌主腦 Tjota 被雪糕車上本為紅色,因歲月洗禮而褪變成黃色的標誌啟發。把設計主調設定為黃藍色,前為前富豪雪糕標誌,後親自執筆以電腦繪圖描畫出最舊式雪糕車上的餐牌。重新定義香港共同回憶的主色調。